A sneak peek at our AW16 Press Day

Last week we were delighted to present our AW16 Collection to the press at the Jewellery Showroom in Charlotte Street.
We had a fabulous attendance and our guest enjoyed delicious brownie smoothies while contemplating our new collection.  The Sphinx diamond earrings stole the show along with the diamond pyramid studs and ear cuffs.

Romancing the Stone


Sphinx is Assya’s latest collection taking one step further in exploring geometric shapes and their relationship with space. The result is a refined contemporary collection.

The Sphinx collection is extremely versatile; the ring can be worn in its original form or with stones inserted in the facets to create many shapes from the same structure, the result is a truly unique piece that defies convention.



Each ring is crafted in 18ct gold and adorned with sparkling diamonds. The gemstones chalcedony, amethyst, blue topaz, morganite can be added in combinations of your choosing. The pairing of diamonds and gemstones make for a piece that sparkles intensely and will add instant glamour to any ensemble.



ASSYA London at Temperley SS16

I am a fan of Temperley and loved her SS16 Show. It was filled with an exuberant sense of colour, pattern and rhythm. She took inspiration in Cuba and the forbidden yet tempting fantasy of island life. Her collection encompasses day to evening in a vivacious and animated manner whilst being confident, joyful and ultra feminine. All things that ASSYA loves!

For the occasion I wore a stunning Temperley Jacket and skirt accessorised with Assya new season Bullet double ring, Bullet bangle and Lost Crystal bangle.



ASSYA for Fornum & Mason

Renowned for its loose-leaf tea and luxury picnic hampers, national institution Fortnum & Mason, also stock a variety of jewellery, including an offering from yours truly, Assya London. Founded in 1707, this quintessentially English store is official Grocer to the Queen and claims to have invented the Scotch Egg – we are extremely proud to stock at Fortnum & Mason, London!

The pieces are designed exclusively with Fortnum & Mason and feature Lapis, Aqua and Moonstone.


Rocks Bracelet, £315

ROCKS BRACELET, Lapis, Aqua & Moonstone – £315



Assya Chalcedony and gold rocks drop earrings



Assya FM exclusive rocks

ROCKS NECKLACE, Lapis, Aqua & Moonstone – £630


Assya lapis and gold rocks pendant



Haute Hippy

Decadent silks and luxurious chiffon stalked the runways this season, seventies styling has been revisited with swirling midi gowns and sheer kaftans. Assya London’s elegant silk weaved collection will make the best accompaniment to your maxi dress!

ALTUZARRA with ASSYA’s Gold Vermeil and Yellow Silk Weaved Bracelet

lace weaved bracelet yellow & gold


TOMMY HILFIGER with ASSYA’s Rose Gold Vermeil and Blue Silk Weaved Bracelet

silk weaved blue


EMILIO PUCCI with ASSYA’s Gold Vermeil and Sunset Silk Mix Weaved Bracelet

silk weaved sunset


ROBERTO CAVALLI with ASSYA’s Silver and Black Silk Weaved Zig Zag Bracelet

silk weaved blackr-cavalli-1186-ss15-pw



Having caused quite a stir due to leaping between some well known television talent shows, we are very happy to report that Assya London remains a firm favourite of the beautiful Rita Ora! Rita has been showing her appreciation of Assya London jewellery over the past few weeks, adorning her ears regularly in our Cuff Studs and Ear Sliders. Sophisticated yet understated, we’re taking Rita’s lead and wearing this pairing every day too! Each design is embellished with pavé diamonds for a subtle sparkle that comfortably hugs the ear.

Rita-Ora-Sony-VIP-Tom-Ford-1 rita


Diamond Lotus bar slider earrings (1)

Lotus bar slider earrings, diamond and gold vermeil (call 02072431687 to join the waiting list)

Oriental in gold withe white diamonds stud cuff

Oriental stud cuff, diamond and gold vermeil

ASSYA’s Day Out at Ascot

My first day at Royal Ascot was fabulous.  After a mad search for a hat, I found the perfect one at Gina Foster Millinery on Portobello Road.
I completed my outfit with the Rose Gold Arrow Earrings, Mini Cage Bangle, Gold Cage Ring with Rose Quartz and Rose Gold Moonlight Ring with White Diamonds, one of my favourite pieces!
As a horse owner we were invited to the Royal parade and was just a few meters away from the HRH Her Majesty the Queen who looked lovely in an aqua green suit.
My horse, Taper Tantrum, no 11 is a beauty! James Stuart is the Jockey who rode Taper Tantrum.
Taper didn’t win this time but thank you for a great day!

Wearing my Gina Foster Hat and ASSYA Jewellery

Assya Moonlight ring in the sunshine

Assya Oriental Moonlight ring in the sunshine

Taper Tantrum! No 11 my favourite!

Taper Tantrum! No 11 my favourite!


Taper Tantrum's jockey, James Stuart

Taper Tantrum’s jockey, James Stuart


Can you spot the Queen?